A simple approach for a complex technology — Artificial intelligence is transforming market research. US companies are predicted to spend over $31 billion in 2020 to better understand their customers, their markets, their competitors and the perception of their brand. AI is fueling this increase in spending, up from $16 billion in 2019. For organizations embracing digital transformation…

Technological revolutions always impact capital markets. And research has unveiled a pattern in how the two interact. It’s most clearly marked by a bubble and then the ensuing crash. In her book, Technological Revolutions and Financial Capital, Carlota Perez researched how technologies impact markets over periods of 40 to 60…

Data science is a hot field right now — so hot that we’re in a job bubble for data science positions. Salaries are escalating and anybody remotely associated with data, from database administrators (DBAs) to analysts to business intelligence to engineers are labeling themselves as a “data scientist.” Data scientists…

Over the past 10 years, the field of behavioral economics has illustrated the irrationality of human behavior. In the book “Everybody Lies,” Seth Stephens-Davidowitz taught us that focus groups, surveys, and direct customer feedback are poor predictors of customer actions, because what people say they will do and what they…

Which of the following do you think is most important to a startup’s success? The product The team The market Most engineers will say the product: Good tech can always find a home, and bad products will be rejected by the market. Many businesspeople will say the team: A great…

Rehinged is a studio company of Hinge Capital focused on analyzing technology startups and the markets they’re impacting. Since we’re data scientists, we want to dig deeper than many of the typical financial analyst reports. We’re looking to uncover trends in technology markets before the mainstream analysts share their reports. …

After nine months of operating in stealth mode, we’re excited to officially announce the company launch and share more information about the Rehinged data platform. As a studio company of Hinge Capital, our focus is on early-stage technology companies and their markets: core growth metrics, micro and macro markets, trends…