Find your brand’s inner layer to ensure growth and longevity

By the late sixties, Xerox had become a highly successful global brand, so much so that the word “Xerox,” had now become the verb replacement for “to copy.”

Xerox decided to add computer technology to its resume. Seemed like a logical fit, given their hegemony as an electronic office equipment supplier. Unfortunately, potential buyers likened this to someone…

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CEO of Story-Lab, Chicago. Strategic Storytelling Workshops for Leaders and Sellers. www.story-lab.net

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Jim Signorelli

Jim Signorelli

CEO of Story-Lab, Chicago. Strategic Storytelling Workshops for Leaders and Sellers. www.story-lab.net

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