Jim SignorelliWhat is StoryBrandingStoryBranding is a process designed to help us know brands the way stories help us know charactersNov 12, 2019Nov 12, 2019
Jim SignorelliHey! I’m Terrific: A lesson in StoryBrandingIf you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this…Oct 26, 2018Oct 26, 2018
Jim SignorelliFind your brand’s inner layer to ensure growth and longevityBy the late sixties, Xerox had become a highly successful global brand, so much so that the word “Xerox,” had now become the verb…Jul 12, 2018Jul 12, 2018
Jim SignorelliHow To Find The Real Answer By Eliciting StoriesConsider the salesperson interviewing a prospect who is considering a change in vendors. Typical questions that the salesperson might ask…May 14, 2018May 14, 2018
Jim SignorelliThe missing ingredient from many presentations is chemistry.You’re all prepared to give a high-stakes sales presentation.May 11, 2018May 11, 2018
Jim SignorelliHow To Engage Employees With Strategic StorytellingJoe is a systems analyst. A pretty good one at that. His company spent a lot of money to bring him on board. But when the honeymoon was…Mar 25, 2018Mar 25, 2018
Jim SignorelliOn Winning: The Loyola StoryThere are probably few office pool brackets predicting Loyola will win the NCAA basketball tournament, let alone reach the Final Four. It’s…Mar 25, 2018Mar 25, 2018
Jim SignorelliMirror Mirror, In The Brain….If you are a leader, sales professional or someone whose success depends on an ability to motivate, inspire or influence others, these…Dec 14, 2015Dec 14, 2015
