StoryBranding is a process designed to help us know brands the way stories help us know characters

By Jim Signorelli

Stories have been, and still are, the most persuasive tools in the arsenal of human communications. Why?

Well, there are a lot of reasons that serve as the foundation of a process we now call StoryBranding, and the best among them is that stories clothe truths by not getting in the way of truth.

Stories get around our natural resistance to being sold by not pushing beliefs. Rather, they stimulate and resonate by inviting us to acknowledge beliefs that are…

Jim Signorelli

CEO of Story-Lab, Chicago. Strategic Storytelling Workshops for Leaders and Sellers. www.story-lab.net

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store