Jim TobinThe Term “Influencers” is a LieThe term “influencers,” as often used, is part of a great lie.Feb 19, 2016Feb 19, 2016
Jim Tobin“Scale” and “Quality” are Locked in a Battle for Control of Influencer Marketing in 2016Influencer marketing is maturing rapidly. In fact, a recent Altimeter Group study found that 86% of marketers surveyed plan to use at least…Feb 10, 2016Feb 10, 2016