The original article in net Magazine

This article originally appeared in the May 2008 issue of net Magazine (then called .net Magazine, and was also sold as Practical Web Design magazine). Since CreativeBloq took many of the articles offline, I decided to republish it here.

Note: I do not use “production designer” any longer to describe the work I do, and I use descendent selectors sparingly these days. However, the overall sentiment of applying modular design concepts to web development is still something I believe in, so I wanted to share!

Also, I changed my last name references to reflect what I prefer to go by…

A transcript of my presentation for Design Systems Coalition NYC

The Founder. Source:

Text version:

On my flight here from San Francisco, I watched a biographical drama called, The Founder. As I watched, it dawned on me that there are parallels to this story and the work that we do in Design Systems. Allow me to explain.

I’ll try not to give away too much, because you should watch the movie. But if you haven’t seen it, I think you can guess how it ends, since it’s based on a true story.

In this movie, Michael Keaton plays a character named Ray. He is a traveling salesman. He uses the chicken-and-egg metaphor…


Today is my last day at Salesforce.

I had a really, really long post in the works about my 5 and a half years here, but it was starting to become so long, I don’t think anyone would read it. I decided to keep things short now. I will tell that story later, in a multi-part series. Here’s a much more compact version for now.

I’ve had an amazing time here, from the 2 years as a product designer at the former Salesforce-owned start up,, to the 3.5 …

A Eulogy for Grandma

Alyce Mae Kumer Metz, with her parents, Vincent & Alice Kumer

Hello, Grandma.

It’s been a while since we’ve talked. We used to talk a lot. You used to softly scratch my back and arms in a soothing, calming way, while we talked for hours about all sorts of things. Your voice was so gentle and loving.

You took care of us. And when it came to having a woman figure in my life, it was you. Only you. When you knew you needed to, you took on the role as the mother I never really had. You taught me what to expect when I became a woman

I enjoyed making…

Notes & images from The Mixin June 2015 at Airbnb

In 2013, I started a quarterly San Francisco Sass & frontend meetup called The Mixin. I have felt very fortunate with the line up of speakers we’ve had so far. Some of those speakers include:

You can see the full list at our…

Work with Salesforce UX!

We are looking for creative, curious, and inspired people to join our team. Take a look at our four exciting roles. If one of them sounds like you, we’d love to hear from you! If you have questions about any of these roles, feel free to tweet us at @SalesforceUX!

Creative Director

Be the arbiter and keeper of our product brand: maintain a creative vision for our overall design language, push the UX team to higher levels of design excellence, and collaborate with cross-disciplinary teams to bring your vision to life. Learn more and apply for this role ‣

UX Director, Communities Cloud

Communities Cloud is…

On Tuesday, December 9th, I had the opportunity to attend CSSConf Oakland. CSSConf originally started in the US on the east coast (Amelia Island) and has since expanded to Australia (Melbourne), Europe (Berlin, Germany), and Asia (Sentosa, Singapore). This was the first conference they’ve held on the US west coast, which took place at Oakland’s eclectic venue, The New Parkway Theater. The one-day event — a part of the week of JSFest Oakland events — was filled with like-minded designers and developers who share a passion for front-end development, architecture, and product design.

The conversations I took part in with…

Jina Anne

Design Systems Advocate

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store