As an avid skincare, health, and beauty advocate, I am a huge fan of Memebox, an international startup with branches in Korea, China, and the US. As an ecommerce company in the intersection of beauty and tech, they recently introduced mobile apps for shopping ease. This is my analysis…

In-game stores lie in a pretty unique intersection of content: they’re not quite a part of e-commerce, but they’re not quite a part of the game itself. Real money gets exchanged for virtual currency, which users spend on virtual items, but somehow it all ties in with the…