EdTech Sales & Efficacy — Lessons from SXSWedu 2017
Surprising lessons about EdTech sales.
Lesson 1: Being trustworthy is essential in selling to schools
Giving feedback, especially when it’s criticism, is hard. One often has to walk the line between not-clear-enough and too harsh. Why is it bad to be harsh? A lot of research has shown that feeling safe (both psychologically and physically) in the workplace is essential…