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Case Study — Customer Pulse

Helping businesses to engage with their customers

Project Summary

Client

Task

Deliverables

Platforms

Timeframe

Design Methods & Tools

OVERVIEW

Introduction

“How likely are you to recommend this business to a friend or colleague?”

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3 Sentiments based on the response. Promoters (9–10), Passives (7–8), Detractors (0–6)

The Opportunity

RESEARCH

“To help small business owners to better serve their customers”

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Competitive Analysis

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https://www.promoter.io/
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https://customer.guru/
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https://www.asknicely.com/
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https://www.wootric.com/

DESIGN

Mood Board

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Typography

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Style Tiles / Landing Page

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Possible landing page and design direction

Logo

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Logo sketches
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Logo only, Logo with name and with different background

User Flow

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Paper prototypes
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Customer Pulse user flow

Prototype

SUMMARY

Key Learnings

Product UX/UI Designer | Portfolio: jhlee.ca

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