Case Study — YELL

Empowering youth to become leaders and entrepreneurs

OVERVIEW

RESEARCH

The challenge: overcoming research barriers without losing validity and reliability
Current website experience of potential YELL student
From left to right, top to bottom: Seva Canada, Startup Skool, charity: water, ME to WE, and Arts Umbrella

PLAN

Feature prioritization: must haves, nice to haves, not needed
card sorting

DESIGN

Infographics that were previously not present on the website.
Mentor application form

TEST

Navigation Bar and the Footer

SUMMARY

“Joseph was a delight to work with at RED. Professional and kind, Joseph brought clarity simplicity to the project management. A pleasure to work with!”

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Product UX/UI Designer | Portfolio: jhlee.ca

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