Case Study — YELL

Empowering youth to become leaders and entrepreneurs



The challenge: overcoming research barriers without losing validity and reliability
Current website experience of potential YELL student
From left to right, top to bottom: Seva Canada, Startup Skool, charity: water, ME to WE, and Arts Umbrella


Feature prioritization: must haves, nice to haves, not needed
card sorting


Infographics that were previously not present on the website.
Mentor application form


Navigation Bar and the Footer


“Joseph was a delight to work with at RED. Professional and kind, Joseph brought clarity simplicity to the project management. A pleasure to work with!”



Product UX/UI Designer | Portfolio:

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