Businesses use online directory services & marketplaces such as Alibaba, SAP Ariba to generate leads and on top of it, they pay a hefty amount to the same service providers to buy exclusive leads.
Most of the times, these leads are sent to thousands of competitors across countries and geographies, depending on directory service reach and search criteria entered by potential customers. Here begins the race, race of time, where whoever responds fastest gets attention first.
Based on an analysis of more than 2,200 companies, it is found that those who attempted to reach leads within an hour were nearly seven times likelier to have meaningful conversations with decision makers than those who waited even sixty minutes.
The potential customer who has sent enquiry eagerly waits for responses from thousands of such supplier where whoever responds fastest gets attention first and remains on top of the mind.
Most of the businesses, don’t have the luxury of resources who can engage customers in the real-time basis, losing out in such race of selling by being late and not on top of the mind with their delayed responses for next purchase.