UI & UX

What is UX Design?

User Experience (UX) Design is the process of making products, websites, apps, and services enjoyable and easy to use. Every product we interact with has a user experience that accompanies it. A UX Designer’s job is to make sure that user experience is a good one. What qualifies as a good user experience? It’s pretty simple — a good user experience will have a mix of desirability, usability, and usefulness. A talented UX Designer will possess traits like empathy and creativity to put themselves in the shoes of the user. They’ll also be an excellent critical thinker. The day-to-day tasks of a UX Designer can include:

• User & product research
• Information architecture
• User flows & wireframing
• Prototyping
• User testing

What is UI Design?

User Interface (UI) Design is the process of designing user interfaces. User interfaces are the point of interaction a person has with a digital device, app, or website. UI Design is a strictly digital practice, meant to visually lead a person through a device or app’s interface. UI Designers work to make user interfaces enjoyable and easy to interact with through the use of aesthetics. These creatives will work to ensure a person has a positive and intuitive interaction with a website, app, or device’s interface. A career in UI Design is perfect for those who are imaginative, empathetic people with strong communication skills. The responsibilities of a UI Designer often include:

• Competitive analysis on look & feel
• Visual design — typography, buttons, colors, etc.
• Interaction design — animation, interactivity, prototyping
• Implementing cohesive branding across design elements
• Front end development

What is the difference between UX and UI Design?

Now that you know what UX and UI are, let’s go over their differences.