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Soohyun Cho
Sep 4, 2018 · 1 min read

Tom Rand (32), an art director and graphic designer

“Design Is So Simple, That’s Why It Is So Complicated.”

Tom Rand is an art director and graphic designer at a design and production studio that creates ads, branding and music videos, called Brand New School since 2008. He is best known for his corporate brand designs, including UPS, Netflix, and ABC. He is one of the American designers to maximize the Swiss Style of graphic design on his works.

Rand was born on March 9, 1989, in Texas. He graduated with a Bachelor of Arts in Studio Art art at the University of Arizona. Later on, he directed a variety of TV commercials and numerous magazines, such as the Esquire-Coronet magazines. His specialty is creating a unique brand identity that satisfies the clients and the customer. However, he is looking for the type of designers who have a sense of progression or trends and can visualize their final works.

Soohyun Cho

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Hello, I am a senior majoring BA studio Art at CSULB.

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