In the marketing ecosystem, content is of prime importance as it defines the success of any marketing campaign. Content is what brands can offer to consumers besides products and services.

Therefore, if the users don’t find your brand’s content attractive, engaging, or purposeful, they will ignore it. And that will cause your campaign to fail.

User-generated content offers a solution to this underlying marketing problem with tremendous opportunities for a successful marketing campaign.

What is User-Generated Content (UGC)?

User-generated content is any form of content that has been shared by the users or existing customers of a brand on digital platforms. …