You need to have a plan on how to reach eventual profitability. So this means you should know how much it will cost to manufacture your product once you have the sales and capital to support a fully custom circuit solution.
How to Save Money and Reduce Risk Developing a New Electronic Hardware Product
John Teel

Actually cost of product doesn’t much matter. It takes awesome marketing and building good relationships with those in distribution channels and potential end-customers. If it were only about reduced costs Tesla, for example, wouldn’t have ever made it to market.

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