Novice entrepreneurs spend far too much time creating business cards, logos, writing and revising business plans, adding features to and tinkering with their products, etc. — all done in an effort, whether conscious or not, to delay the moment of truth when they finally launch their solutions and witness how the markets react.
6 Costly Mistakes to Avoid as a First-Time Entrepreneur
Josiah Humphrey
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However, all these are needed to create long lasting investor and potential customer relationships and to gain the loans to run the company. You have to look like a serious company. You can’t just talk about how focused you are or how much research you have done.

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