Novice entrepreneurs spend far too much time creating business cards, logos, writing and revising business plans, adding features to and tinkering with their products, etc. — all done in an effort, whether conscious or not, to delay the moment of truth when they finally launch their solutions and witness how the markets react.
6 Costly Mistakes to Avoid as a First-Time Entrepreneur
Josiah Humphrey

However, all these are needed to create long lasting investor and potential customer relationships and to gain the loans to run the company. You have to look like a serious company. You can’t just talk about how focused you are or how much research you have done.