Jure KLEPIC
Social Media Innovator & Strategist who is willing to say what others leave unspoken. Contributor to @HuffingtonPost #SocialMedia #Anthropology #Innovation
Sprinklr Stoking the Fires of Brand Advocacy With Branderati Acquisition
The social marketing universe is evolving rapidly as more and more brand marketers learn how to take advantage of the emerging power of…brand advocates and social media influencers. While companies such as Kred, and Traackr continue to market stand-alone programs to identify influencers, the smart money is already moving on to incorporate platforms or applications that measure influence or advocacy as part of the bigger marketing picture. The trend in acquiring platforms that work with brand advocates started earlier this year when Lithium Technologies announced that it was acquiring the Klout platform that allegedly measures…Jure KLEPIC4 min read