Joe Kiernan3 Tips for doing business in esports in 2017So you’ve heard about this esports thing and are interested in exploring what incredible opportunities lie waiting? Maybe you’ve grown up…Jun 26, 2017Jun 26, 2017
Joe KiernaninEndorse.ggEsports Influencer Marketing Benchmarks From Recent Endorse.gg CampaignsEngagement and conversion rates for esports influencer marketingJun 12, 2017Jun 12, 2017
Joe KiernaninEndorse.ggMarketing in esports in 2017: working with smaller twitch streamers pays big dividendsInitial data from the 2017 endorse.gg research study tracking engagement metrics across esports marketing campaignsApr 21, 2017Apr 21, 2017
Joe KiernaninEndorse.gg4 Strategies to increase engagement with your esports influencer marketing campaignTips for driving real engagement between twitch communities and the brands that sponsor themApr 13, 2017Apr 13, 2017
Joe KiernaninEndorse.ggTop 5 Esports Industry Reports for Marketers in 2017Most trusted sources of data for brand managers looking to get acquainted with the esports spaceMar 29, 2017Mar 29, 2017
Joe KiernaninEndorse.ggEsports Sponsorship is Getting Crowded for Twitch SuperstarsCompetition may be heating up for endorsements from the top 0.2% of talent.Mar 16, 2017Mar 16, 2017
Joe KiernaninEndorse.gg3 Ways Brands Are Currently Marketing in EsportsEsports are rapidly becoming a major source of entertainment. There are plenty of opportunities for brands to get involved.Mar 3, 20171Mar 3, 20171
Joe KiernaninemberstreamsIt’s tough being a small twitch streamerFor an up-and-coming twitch streamer, data from emberstreams suggests it should take ~5 years of streaming for 5hrs a day, every day to…Feb 8, 2017Feb 8, 2017