Jason Kostalos
Jul 28, 2017 · 1 min read

Uh…it’s not your fans’ job to sell tickets for you, man.

While you’ve phrased it in a nice way, by telling fans “it’s up to you” whether they want a team and asking them to “help with some heavy lifting,” you’re essentially conveniently shifting all of the blame to your fans if it doesn’t work out.

If not enough people are coming to your games, it’s YOUR fault, not theirs, because either YOU haven’t done a good enough job of getting out there and selling tickets and sponsorships, or YOU misjudged the market in the first place and there’s just not enough interest in minor-league soccer in San Francisco to begin with to make the team viable. Period.

It’s all well and good that you run practices at the prison…but, in your front office, do you have actual salespeople making 75 calls per day, selling group nights and youth-team packages? Are you creating innovative, memorable game-night promotions that sponsors want to pay money to get involved with? Because that’s what successful teams do. Not sit and cross their fingers and ask their fans to tweet random rich guys to ask them to invest in a money-losing minor-league soccer team.

    Jason Kostalos

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