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Jones Knowles Ritchie
Jones Knowles Ritchie

88 Followers

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Apr 15, 2020

Here are five challenger-brand behaviours you can adopt to see you through to the other side.

Here are five challenger-brand behaviours you can adopt to see you through to the other side. There’s no denying it — as marketers, we’ve entered a new normal. Lockdowns have altered physical touch points, making out of home and shelf stand-out less relevant. Increased psychological uncertainty has shifted consumer purchase drivers from wants to needs. …

Branding

5 min read

Here are five challenger-brand behaviours you can adopt to see you through to the other side.
Here are five challenger-brand behaviours you can adopt to see you through to the other side.
Branding

5 min read

Jones Knowles Ritchie

Jones Knowles Ritchie

88 Followers

We are a design-led creative company founded in 1990. LDN|NYC|SH

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