“ For one reason. Everyone I know has a television. Everyone.”
This might be a misconception of our time.
New generations consider tv as an old object and old media.
Today, tv content, if watched, is watched by teens and young adults on portable screens not on big ugly black rectangles.
Most contents come from social networks, youtube included. There is no need to buy an Apple Tv when your favorite content is already, free or not, available elsewhere instantly.
Furthermore, if they want Netflix or ESPN, they’ll just buy a nice screen but certainly not another 40% higher than category market price Apple gadget.
To prove my point, Android is now leader after people realized iPhones were maybe not that much worth the extra money…