7 Questions To Unlock Your Brand Story

1. Why do people really buy from you?
 2. Why should anyone care about you?
 3. Why do people not want to buy from you?
 4. Why should anyone trust you?
 5. What makes you cringe about what others are doing?
 6. What do you believe to be right?
 7. What happens if nobody cares about you?

Originally published at Jean-Luc Boissonneault.

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