A Chocolate With Every Cup
At Aroma espresso bar they give you a small chocolate with each cup of coffee. It’s more than a nice touch.
First time customers are surprised by the gift and usually tell a friend about it.
Current customers get used to the gift and never want to leave.
And even those that decide not to eat the chocolate because they are watching their diet tend to hold on to
it to give to someone else later.
Originally published at Jean-Luc Boissonneault.