Avoid The crazy boring zone

Image for post
Image for post

A brand can easily fall into crazy zone.
You know that person talking about different dimensions?
But an idea can also fall into boring zone.
You know that person you can’t think of because they’re too boring.
If an idea is too far beyond the tribe you have no market.
If your idea is too main stream it won’t stand out.
In between those two is the sweet spot.


Originally published at Jean-Luc Boissonneault.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store