Fishing for customers
My favourite food is pizza, but if I bait the hook with pizza I can’t seem to catch any fish. The fish don’t like pizza, they like worms. So instead of thinking about what I want I have to think about what they want. And when you dangle a worm in front of a fish they tend to bite.
Well fishing for customers is no different.
I asked a competitive fisherman to give me his most important principles for catching fish.
See how the same principles apply to lead generation:
1. Use the right bait for the right fish.
“I don’t waste time buying different lures I only use 3–4 that deliver consistent results.” He says “don’t be stupid and use a big lure for a small fish and a small lure for a big fish.”
What are your 3–4 lures that get your prospect? Are you giving the right prospects the right lure?
2. Make sure your tools are well set up.
“You may catch a fish only to find out that your knot in the line was poorly tied and you lost it.” he says.
Is your funnel leaky? Are your customers escaping the funnel because of your landing page? or your maybe your follow up?
3. Always research any new body of water
“Fish tend to hang out where shallow water meets deep water” he says.
Have you researched if there’s a place where your customers gather? Maybe it’s a Facebook group? A Linked in group? A forum? A coffee shop? An event?
4. Fish in the best location
“Of course don’t waste your time fishing where there’s no fish and when you find a spot that works stick to it.” he says.
If you’ve found that place where your customers gather, are you taking advantage of it? Are you becoming a leader in that group? Are you actively engaging?
5. Increase your odds with better/more sensitive equipment.
“A good rod and a high quality line allows you to feel the fish when it bites giving you more feedback.” he says.
Are you using tools that feel the bites? Have you set up a feedback loops to gather more information. Are you using google analytics, newsletters stats or tracking social engagement?
6. Right time of day
“Early morning or before sunset they bite more. Presenting a lure at a certain times of day means more bites.” he says.
What time of day is your prospect more likely to bite? In the morning? During the work day? At night? Marketing is about giving the right prospect, the right message at the right time.
7. The right season and weather.
“Certain times of years are better than others. Overcasts are usually better than sunny day. Weather is out of your control so you have to ride the wave when it comes.” he says.
Is there a time of year that is best to generate more leads? Is there a season? A trend? A change in the market that you can ride?
8. Have fun.
“If you’re not having fun with it. You won’t be focused. You won’t be as concentrated on the little details.” he says.
Well isn’t that a truth. The work we do is a reflection of who we are. If we’re sloppy at it, it’s because we’re sloppy inside. If we’re bored by it, it’s because we’re bored inside. How we do our work becomes a mirror of how we are inside. SO love what you do and have fun with it.
Originally published at Jean-Luc Boissonneault.