A lady tries on a pair of pants only to find out they don’t fit.
She decides to hire that nutritionist.
The doctor tells a man he has high blood pressure.
He decides to hire that personal trainer.
Businesses exist to solve a problem. But problems have triggers that are often common amongst many people. The goal of the marketer is to have the solution in the mind of the prospect before the trigger hits.
What’s your prospects trigger?
Originally published at Jean-Luc Boissonneault.