My first year of entrepreneurship: from surviving to thriving

John Pa
5 min readApr 21, 2017
Credit: Li Yang

It had been less than a year since I first started my company, and I was running out of money.

It was 2009, and the economy was in a scary place. And, all of my client work completely dried up.

For more than three months I didn’t see any revenue. I knew I had to do something drastic. So I radically curbed my spending.

I lived on a dollar a day outside of rent and my gas for my car. I didn’t go out, eat out, or do anything fun. I had to survive. And, I was living in a three hundred square foot apartment in my landlord’s backyard and drove a used car.

I only ate discounted hoagie sandwiches from HyVee. I think they were cheaper because they were a couple of days old and stale. And for some variety, I bought cheese and crackers from Trader Joe’s. I made a sandwich and block of cheese stretch for days.

I was living in San Diego at the time. I moved at the beginning of the year from New York City to see if a relationship had any potential.

Since I was heading toward bankruptcy, I wasn’t the best boyfriend. I couldn’t afford to go out on dates. In the summer, she told me that it was time for me to find a real job.

I always thought that what I was doing was real. It was significant to me. But…

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