Thinker, writer, gamer, geek, dog lover. I’ve got hidden depths, I love my shredder, and I’m thinking really hard right now. www.jlrkruse.com
So if your work doesn’t ruffle any feathers, if nobody is made uncomfortable by it, you’re not doing enough.
That’s how you attract passionate support for your brand. You don’t offer to be your audience’s hero, you volunteer to take down their enemy.
If you want to be compelling and interesting, you must truly believe in something. You must have a clear stand. That stand becomes your brand. It becomes your trademark. It becomes how you distinguish yourself from others.