JL TorranceSUBJECT LINE SURVEY #1Welcome to the first installment of Subject Line Survey, in which our intrepid copy detective digs through the contents of her…Dec 13, 2019Dec 13, 2019
JL TorranceSales Letter Showdown — Blood Sugar Breakdown Part 2Welcome back to Sales Letter Showdown!Dec 6, 20191Dec 6, 20191
JL TorranceWriting Health Copy Like a Boss (Or, The Power of Metaphor to Compel and Persuade in Health…Funny thing, this…Nov 28, 2019Nov 28, 2019
JL TorranceHey, New Copywriter! Here’s Why Your Voice is Valid — and ImportantA recent conversation on a copywriting forum has stuck with me for the last few weeks.Nov 22, 2019Nov 22, 2019
JL TorranceSales Letter Showdown — First MatchWelcome to the first edition of Sales Letter Showdown!Nov 15, 2019Nov 15, 2019
JL Torrance7 TIPS FOR WELLNESS DESTINATIONS TO STAND OUT IN A CROWDMarketing Strategies to Become More Than ‘Just Another Spa on the Beach’.Aug 8, 2019Aug 8, 2019