Then—I don’t care how it looks, ship it! Now—Ship quality or your product is dead

“I don’t care that it looks like trash, just ship it!”

Ok… let’s chat about this, like rational adults.

Back in days of old, when no one cared about UX at all, users just wanted a product that worked most of the time. This was the case because typically there was only one product on the market that did what they needed it to do.

Folks continued to buy relatively lame products, because they didn’t have a choice. In fact, it was an industry standard to just shove things out the door regardless of quality. It didn’t have to look good, it didn’t have to be very usable, it just had to kind of work.

Fast forward to the present. UX is the foundation of product design, and the industry is moving at break neck speed. You can no longer afford to ship a garbage release, because it gets easier every day for users to migrate to a new, better executed product.

Innovation doesn’t just mean creating something brand new, it can mean making something that already exists more extraordinary.

Why did I mention this mid article? If your product releases are shipping half baked, a company that is more agile than you are is going to sweep in and clean out your customer base.

By the time you catch up and fix your mistakes it may be too late. The other company will have moved on to adding even newer, more fabulous features, and you’ll be eating their dust. (If you can even afford their dust at that point.)

It’s 2016. You can no longer ship trash. If features in your upcoming release are a hot mess, YANK THEM FROM THE RELEASE. Give yourself time to clean them up, and pull them into the next release.

The general public is not going to put up with ancient product release attitudes anymore. If you want to stay in business, get on board with the quality comes first mentality.

This article was originally published on http://UserExperienceRocks.com.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.