James MansfieldinJames MansfieldSimplicity — the most elusive design goalI’ve never heard anyone request a complex design; quite the opposite, simplicity is one of the most common goals a software company will…Sep 23, 2021Sep 23, 2021
James MansfieldinamplifiedaiEvolving the Amplified brandHow we evolved our understanding of our audience, who we are and ultimately the Amplified brand and personality through visual language.Sep 15, 2020Sep 15, 2020
James MansfieldEveryone is *not* a designerI’ve heard the statement “everyone is a designer” a lot in my career, like most throw away lines there is some truth to it but mostly it’s…Dec 4, 2019Dec 4, 2019
James MansfieldinJames MansfieldJames Mansfield – My readmeThis is a collection of the values, ideas and approaches that I believe in and advocate in my work. It’s to give colleagues an idea of what…Jun 25, 2018Jun 25, 2018
James MansfieldinJames MansfieldStatistical significance in user researchWhy it’s not always essential, and how you can make faster, smarter product decisions without it.Apr 30, 20181Apr 30, 20181
James MansfieldCreating understanding and purpose through User journey mappingHow and why you should consider creating a user journey map with your team.Mar 28, 2018Mar 28, 2018
James MansfieldThe power of marketing epiphanyAs it turns out, offline advertising isn’t dead.Dec 11, 2017Dec 11, 2017
James MansfieldLean features not Lean UXI believe in and advocate Lean principles. Eric Ries coined the term Lean Startup in 2008 and from that there has been a range of…Mar 28, 2016Mar 28, 2016
James MansfieldAre you sure? The dialogue that shows you don’t careWe’ve all seen them in desktop and web apps — the “Are you sure” dialogue box.Feb 28, 20162Feb 28, 20162
