Why BigTech (Apple, Google) Is Scaling Back on Self-Driving Cars.
Seyi Fabode
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This article also lays out, in an implicit way, another choice that software companies will need to make: will it be better for the company to partner with one company/car model line to create the best possible driving experience on a car with broad appeal (the Apple model), or the create a generic platform that can be adapted across brand lines to a broad range of cars models and car brands (the Microsoft/Google model)? If it follows the Apple model, we can look forward to an iCamry or an iPrius — a small range of models with broad- spectrum appeal. If the Microsoft/Google model, with will see things like a range of “Microsoft Jeep” and/or “Nexus Subaru,” each with a range of cars, trim lines, and features.

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