Josh

People weren’t purchasing these products for what they contained, but rather they were purchasing these products because of what they represented.

now. The Squid …t be able to cover everything interesting they’re doing. So an attempt in 500(ish) words is feeble. But I truly believe that they, alongside Netflix (and to a slightly lesser extent, Tesla) are the most fascinating companies operating at scale right now. The Squid and the Whale.