It’s more that many of us who would benefit from press coverage see it all going not to those who are the most inventive or offer exclusive value; what gets press is the money behind the startup is big name money

Appreciate you taking the time to write a response. I’m a founder of a bootstrapped startup — we’ve been plugging away for years on our upcoming overnight success, so I do sometimes share this frustration. I do believe there is a higher bar to be jumped for startups without the venture funding signal to get media attention.

However, I then always remind myself that ‘exclusive value’ is very subjective, and when people think they’re ‘being inventive’, they’re often making a x% improvement in an industry of existing solutions that may very well be super exciting to the people in that industry, but not really to those outside it.

Mike Butcher’s old addage sticks with me: if you want to make the news, make something newsworthy. In a world of few signals and validation that separates hot air from substance, like I said in my post — if it is worth funding, it is probably worth writing about.

And we are sick of the world lapping it up, believing not that the funded route is the way to go, but believing that it is the only way to go.

I’m not sure if this is true. Perhaps in a small spherical bubble of those kind of startup people who know no better. But most of the world’s startups are not VC-funded and most of the world’s ventures are not worth or representative of an opportunity big enough for venture capital.