The influence of user-generated content on business and societyOver 86% of brands’ marketing strategies utilize user-generated content, or UGC (Miles, n.d.). Duffy defines it as “any type of content…Dec 4, 2023Dec 4, 2023
The Hot Mess podcast with Alix Earle is here to stay, and here’s whyThe new podcast, Hot Mess with Alix Earle, was released on Spotify on September 21, 2023. In almost two months, the podcast’s following has…Nov 17, 2023Nov 17, 2023
Dove’s take on body talkDove has consistently challenged society’s beauty standards, and in 2023, it is still pushing strong. With a strong, existing online…Oct 29, 2023Oct 29, 2023
Why do we need to understand our audience? Gen Z editionGen Z is considerably the first generation to be true digital natives. They have grown up in an entirely new epoch of communication…Oct 23, 2023Oct 23, 2023
How the Sarah’s Day community came to beSarah Tilse, aka Sarah’s Day, is an Australian health and fitness influencer. The roots of her community began when she was at university…Oct 7, 2023Oct 7, 2023
Community managers are important (and different from social media managers)As the title suggests, there may be some confusion about how community and social media managers differ. This article will provide clarity…Oct 1, 2023Oct 1, 2023
Social Media Platforms and Community BuildingThe advent of social media platforms in this increasingly digital age has greatly impacted how people interact in communities, especially…Sep 8, 2023Sep 8, 2023
Elements of Online Communities That MatterCommunities are “places” where people exhibit similar interests and engage in topics that resonate with the group (Sethi, 2022). The places…Sep 3, 2023Sep 3, 2023
Online Communities: Then to NowBefore the rise of technology and the Internet, communities consisted of face-to-face groups of people who gathered over shared interests…Aug 26, 2023Aug 26, 2023
