Information Wars: A Window into the Alternative Media Ecosystem
Kate Starbird

One thing I have noticed with all “fake news” sites is that they cleverly pepper their posts with the occasional “true” story, typically one that is heart-warming (cats anyone? :P ). In this way they get their audience to “trust” them. As such, it makes it more difficult to tease out the deliberate falsehoods from the deliberate truth, especailly when the falsehoods take the form of lie by omission.

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