I received an email from Cisco regarding our Webex subscription this week. The gist of the email was to introduce us to our latest sales rep (our fifth rep change in as many years). Our new rep asked to schedule a call to discuss our company’s needs and goals. I find these emails to be annoying. First off, if you want to know more about us, then start out by reading last year’s notes from your CRM system. Next, go to our website which describes our company in lavish detail. But that’s not the real point of this post. The point of this brief diatribe is that not all of the software than you use is strategic to your business. Most of the software you use is tactical. For example, for us, Webex is a tactical solution. We use it for presentation-style meetings and discussions with remote teams. That’s it. We could use Skype or Google Hangouts — and we’ve used both before . The bottom line here is that Webex is not strategic. So we need not waste our time having discussions with some inside sales rep trying to upsell us a whole bunch of new features and options we don’t need or want. And that’s ok. There is plenty of software we use every day that is not strategic to our business. I use Sublime Text as my code editor of choice on my Mac. I like it. It works well for me. Some of my developer friends like it too. Many of my other developer friends prefer BBEdit, my Windows buddies like UltraEdit. So what? It’s not strategic. If Sublime Text died tomorrow I would find another editor (probably BBEdit). I need not waste one minute of time doing a study to determine the best “strategic” code editor for our business. Maybe a better text editor would increase my productivity by 2% — again, so what? Not all software is strategic. So you don’t need to overthink every technical decision. Accounting system? Probably strategic. Email system for a company with less than 100 people, MS-Exchange or Google Apps for Business — take your pick, you’ll be happy with either one. The programming language for your customer-facing applications? Strategic. Desktop platform for accessing Twitter? Not strategic. Word processing software? Likely not strategic unless you are a law-firm and have highly specialized document processing needs. We use both Microsoft’s Word and Apple’s Pages here at ParkerGale, and we can all share documents just fine.