John Milinovich

CEO of URX. Notes from the trenches of learning how to grow a business. Proud YCombinator, Google, Yahoo and UCLA alumn.


7 lessons learned growing from 4 to 20 people

In URX’s first 2 years, we grew from 4 co-founders to a 20-person engineering, product and business team. With this growth, many of our internal processes and communication channels broke. It didn’t feel like we were moving as fast as we were before, and it took longer to get everyone on the same page.


People and Pine Cones: URX’s Y Combinator Story

taking a step back to reflect on URX’s first 9 months.


People First, Ideas Second

prioritize people over ideas and opinions.


Before becoming a founder, I assumed that when I had the right idea, I would know it was time to, “go for it”. I spent my first few years in Silicon Valley cutting my teeth and gaining as many skills as I possibly could. I worked on variety of side projects, met a ton of interesting people, and…


Convertible Notes Explained in 201 Words

a quick primer on the financial instrument used for startup investing.


Convertible notes are a financial instrument for early stage venture fundraising that provide benefits to both entrepreneurs and early investors. They move much faster than equity financing and give investors a premium for taking on early risk.


1 year, 11 months at Google University

thoughts on my last day at Google.


I feel so fortunate to have spent the last 1 year, 11 months as a student at the most…


I love you, madre

the eulogy from my Mom’s funeral on 17-Oct’12.


My life has changed drastically over the last two months but my love and adoration for my Mom has…


Quantified John

Open access to human-centric datasets from the Quantified Self movement will change how we live.


Recent innovation in sensors, smartphones and connected devices enable users to measure an unprecedented amount of information about how humans interact with and live in the world. As this data continues to become valuable and actionable, a new…


Explore uncertainty

Don’t be scared to venture into the unknown.


“Lewis and Clark were lost most of the time. If your idea of exploration is to always know where…


Lead with your passion

passion is contagious. find what you care about and run with it.


When I meet someone new, passion is one of the most quickly identified traits I see and admire. The excitement that is revealed when someone is talking about their passion is enough to get others interested in what they’re talking about and cannot really be faked. At a…


Silicon Valley: the first 500 days

Lessons learned from UCLA (2010) to May 2012


It’s been just over a year and a half since I moved to Silicon Valley. To the outside world it’s the land of The Internets and the place where kids become billionaires (Thanks a lot, Zuck). I’ve been here for a year and a half and, while I’m still as much in love with this place as…