Kevin Hart: Father First, Comedian Second

Recently, Hyundai aired a new commercial for the SuperBowl showing off the new Hyundai Genesis. In this ad, Kevin Hart plays the dad of a daughter going out on a first date. Hart meets his daughter’s date and hands him keys to his new car, which the date mistakes as a kind gesture; however, Hart’s got a few tricks up his sleeve. Soon after the couple walks away, the camera zooms in on a smirking Hart as he looks onto his watch to what everyone realizes is a car tracker. With this car tracker Hart is able to locate the movie theater and carnival the date takes place and eventually intimates the boy so much, he brings the daughter home. By showing off that the new Hyundai Genesis has a built in car tracker, Hyundai’s unique selling proposition is able to distinguish itself from other similar cars and in that way is able to intrigue more buyers.

This ad is effective for many reasons. First of all, it displays a need to nurture, which intrigues parents. Often times parents are hesitant to offer up their cars to their newly licensed children because they worry about where the child may go. With the car tracker that Hyundai offers, parents no longer need to worry because they will know where the child is at all times. Also, humor is clearly present in this ad, so the buyer will automatically associate the product with positive feelings, which will then make him or her more likely to purchase the product. Finally, no matter if you’re Kevin Hart looking out for your daughter, or you just want to be reassured that you’ll know where your car is at all times, Hyundai’s car tracker is definitely intriguing. And being one of the only cars that offers that kind of luxury, Hyundai is sure to gain numerous supporters.

Overall, Hyundai did a nice job advertising its newest car. Sure it may seem similar to all the other sedans available from other car companies, but how many other cars offer constant tracking? It’s an added bonus that is sure to grab the attention of buyers, and using comedian Kevin Hart and portraying him as a concerned father is enough to seal the deal for worrisome parents.