Jared M. Spool
Jul 28 · 1 min read

My view of JTBD hasn’t changed.

I just happen to like this one visualization, which actually has nothing to do with JTBD. If Ulwick only talked about this visualization, his clients probably wouldn’t lose any actual value.

I believe JTBD is basically a scam, built around some very simple ideas. This visualization represents one of the very simple ideas it is built around. (And, as I pointed out in the post, he wasn’t the first to come up with it. But he did make a good diagram of what it is.)

Does that clarify my views for you?

    Jared M. Spool

    Written by

    Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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