Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.
As people who are hired to do magic, wouldn’t it be irresponsible to letthe people we serve “believe in magic,” since “such magic doesn’t really exist?”Isn’t part of our job to demonstrate, in a teacherly way, that there was never any magic at all?
Have you looked closely to what that adoption of JTDB by those companies actually means in practice?
I have. What you’ll find, when you do, is that they aren’t doing anything different than what they did before they adopted it, except occasionally framing their research results in the…
It will depend whose definition of mental models you use. (There are many.)
If we take a common understanding that a mental model is a series of perceived causal relationships (“when I click the Publish button, it will send my post out to the world”), that would be part of the current knowledge a user has.
It’s funny how, as designers we make such a big deal about how important it is for everyone on the team to have empathy for our users.
Yet, when it comes time for us to have empathy for the people’s we work with, suddenly that’s a bad idea.