If you rate a product 3 stars are you going to buy it again?
Matt Cronin

Sure. But that’s not the question we’re being asked.

We ask respondents, “How likely are you going to recommend <BRAND> to a friend or colleague?”

Maybe you had a bad experience with the most recent purchase or touch point. But will that change you think you might recommendations in the future?

In that case, what is the difference between a 3/5 and a 0/5? I think pretty important. One is a disaster. The other is a maybe.

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