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The Power of Experience Mapping

Jared M. Spool
Apr 5, 2017 · 6 min read

Unofficial designers are essential for most organizations

Design is the rendering of intent.

The convolution of reward systems

Great designers don’t fall in love with their solutions.
Great designers fall in love with the users’ problems.

Experience maps help with understanding the problem

Map making is powerful

Jared M. Spool

Written by

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

Jared M. Spool

Written by

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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