Jared M. Spool
Jul 24, 2017 · 1 min read

The problem with leading questions like this isn’t that you’ll get a poor answer from the participant.

The problem is that the answer you get is one you think you should act on. Your emotional stimulus told her the answer you were seeking, and she gave it to you. It wasn’t her emotion you received. It was yours.

If all you’ll get is your own answer back, why bother to ask the question in the first place. If you truly want to know the participant’s answers, instead of your own, I suggest you avoid the leading questions.

    Jared M. Spool

    Written by

    Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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