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SnoHassle was a project that a friend and I took on to solve a common problem on campus — bike damage and theft over winter break. We noticed that many students leave their bikes out in the cold and in the open over winter break, often resulting in theft of the bike or damage.

SnoHassle allowed students to protect their bikes over winter break by transporting and storing their bikes in a secure facility. After a successful launch, I’ve come to learn a few important things about business and marketing. These techniques can be applied to any business venture.

1. Create Scarcity

Create…


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Jay Mulakala

I’m often asked how I can afford to travel so much. Over the past few years, I’ve logged over 300,000 miles, backpacked through Northern Thailand, went on a 9 Day Whirlwind European Adventure, traveled solo through Mexico City. People tell me they don’t have the time, the money, or the resources to travel. I get questions like:

Are you rich? No, I am not!

Are you parents paying for you? Definitely not!

Don’t you have student loans? I did, and I’ve paid them off!

How can you afford rent in San Francisco and still travel? By hacking San Francisco housing!


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Hostels are more than just a cheap place to stay in a new city. You can meet new people, save some dough, expand your network, and lessen your impact on the planet.

One of the first things that I’m asked when friends are traveling a to a new country, are where they should stay. Having a place to sleep at night is pretty important especially when you are in a foreign country. So far, my journey as a traveler has taken me across 25 countries, 4 continents, and have logged over 300,000 flight miles. …


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Last weekend, I had an opportunity to attend the first ever 1871 Start-up weekend at the 1871 Start-up Incubator in downtown Chicago. 1871 is a collaborative space where Chicago’s brightest digital designers, engineers, and entrepreneurs are shaping the technical landscape. They provide a community, education, mentorship, and networks to digital start-ups to get their start in Chicago. They decided to host a weekend where students from the best schools in Illinois would come together and form start-ups of their own in a single weekend. …


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This is sort of a late post, but the details and video had to be finalized. After the Hawking launch, everything looked pretty well. The launch itself was pretty flawless and we expected the landing to be somewhere near Indianapolis. We never lost contact with the payload, but it overshot our predictions. The payload took us through Indiana and landed in the farm fields of Ohio, one of the longest flights in Space for All’s history.


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A couple months ago, I heard about an independent filmmaker named Casey Neistat who lived in New York city. He’s been hired by Nike and even Mercedes-Benz for marketing campaigns and has made some pretty amazing videos.

He has been my inspiration in everything from photography to just simple innovations in his studio. A little while ago, I watched his $2 bill video (link below), and it motivated me to make a small change in my life. Following his example, I stopped by the bank and grabbed a few $2 bills.

No matter what, handing over a $2 bill to…


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This Sunday, February 9th, a couple of students, along with Space For All Launch services, will be accomplishing a dream that one physicist has had for a long time. Professor Stephen Hawking is next to catch a ride on Space For All’s high altitude balloon launches, well at least an action figure with his likeness.

Hawking has not only taught us more about the universe and our place within it, but has led the charge for science education and popularization. By far the most widely recognized scientist alive today, Dr. …


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The following day we had the opportunity to visit GE Software, Bloc.io, and talk to Max Levchin and Affirm. GE Software is a relatively new operation. It is centered around leveraging leadership on sensors and controllers, modeling analytics and software development. We spoke to several alumni who currently are helping establish GE’s vision in the software industry. In addition to much of the cool technology in the office, they spoke to us about how they foster a start-up culture in a large corporation. Small teams still work together is solving many of the problems facing the industry. The only difference…


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On Tuesday, we had the opportunity to speak to a few more start-ups with Illinois roots. First up was Kelly Berger, CEO and Founder of Obseshen. They have since changed their name that I can’t recall at the moment, but essentially, Obseshen allows you to accessorize your room without hiring an interior designer. Kelly was born and raised in Illinois. He received his engineering degree from UIUC. Kelly was, most recently, at Danger, Inc., the company that created the T-Mobile Sidekick device and where he met his fellow Tiny Prints co-founder, Ed Han. After it was acquired by Shutterfly, he…


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On Monday we had the opportunity to stop by a few companies and talk to their founders about their own successes and failures and what we could learn from them. First up was Tom Siebel. He began his introduction by telling us that he had just been in a sailing accident in Mexico just 10 days before. You could tell that he was a pretty eccentric guy. Mr. Siebel is the Chairman and Chief Executive Officer of C3 Energy, and was formerly the Chairman and Chief Executive Officer of Siebel Systems which merged with Oracle Corporation in 2006. He is…

Jay Mulakala

Product > Sales > Entrepreneurship > Self-Proclaimed Drone-Nut

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