PinnedJames MullallyinComms PlanningIn an Age Of Uncertainty, How Can Brands Support Musicians?It’s a weird time in music.Sep 19, 2023Sep 19, 2023
James MullallyinComms PlanningStrategist’s Take: How Our Music Taste Will Shape 2024U.S. music consumption surged 12.6% in 2023, hitting 1.1 billion units in the most significant one-year gain since 2019. On-demand…Mar 12Mar 12
James MullallyinComms PlanningWhat the Music Industry’s “Cut to Grow” Phase Teaches Us About Legacy BrandsA shift is underway at the executive level of longstanding music industry giants.Dec 7, 2023Dec 7, 2023
James MullallyinComms PlanningLove Story: The Inextricable Link Between Music & SportsA reported 57.5 million Americans watched live sports in the past year. Expected to climb a further 57% by 2025 (or 90 million), it’s…Nov 7, 2023Nov 7, 2023
James MullallyinComms PlanningSmall Venues: Challenges, Opportunities, and a Marketer’s CanvasThe spaces that celebrate and propel ‘Country, Bluegrass, Blues, and other Music for uplifting Gormandizers’ into the cultural…Oct 16, 2023Oct 16, 2023
James MullallyinComms PlanningThe Essential Consumer, Category, & Business Questions to Ask of Your BrandCommunications Planners make the best decisions after investigating the landscape of the brand and business they work on. Robust category…Jan 30, 2017Jan 30, 2017
James MullallyinComms PlanningA Brief History of Communications PlanningSince the turn of the 20th century, clients began tasking advertising agencies with developing wide- reaching “marketing plans” for their…Jan 17, 2017Jan 17, 2017
James MullallyinComms PlanningLikes, Comments, Shares Aren’t a Reliable Proxy for Success, Period.One of the many reasons advertisers find the digital space so intriguing is the basic ability to track and dissect a variety of metrics…Sep 28, 20161Sep 28, 20161
James MullallyinComms PlanningOn Facebook, 97% of Brands Still Rely On Organic ReachThis research paper was featured in Campaign US magazine.Sep 12, 20161Sep 12, 20161
James MullallyinComms PlanningHow to Build a Communications EcosystemA guide to building a path-to-purchase communications ecosystem, which shows how each and every execution comes together to shape the look…Apr 18, 20161Apr 18, 20161