PinnedJames MullallyinComms PlanningIn an Age Of Uncertainty, How Can Brands Support Musicians?It’s a weird time in music.4 min read·Sep 19, 2023----
James MullallyinComms PlanningStrategist’s Take: How Our Music Taste Will Shape 2024U.S. music consumption surged 12.6% in 2023, hitting 1.1 billion units in the most significant one-year gain since 2019. On-demand…4 min read·Mar 12, 2024----
James MullallyinComms PlanningWhat the Music Industry’s “Cut to Grow” Phase Teaches Us About Legacy BrandsA shift is underway at the executive level of longstanding music industry giants.5 min read·Dec 7, 2023----
James MullallyinComms PlanningLove Story: The Inextricable Link Between Music & SportsA reported 57.5 million Americans watched live sports in the past year. Expected to climb a further 57% by 2025 (or 90 million), it’s…3 min read·Nov 7, 2023----
James MullallyinComms PlanningSmall Venues: Challenges, Opportunities, and a Marketer’s CanvasThe spaces that celebrate and propel ‘Country, Bluegrass, Blues, and other Music for uplifting Gormandizers’ into the cultural…3 min read·Oct 16, 2023----
James MullallyinComms PlanningThe Essential Consumer, Category, & Business Questions to Ask of Your BrandCommunications Planners make the best decisions after investigating the landscape of the brand and business they work on. Robust category…4 min read·Jan 30, 2017----
James MullallyinComms PlanningA Brief History of Communications PlanningSince the turn of the 20th century, clients began tasking advertising agencies with developing wide- reaching “marketing plans” for their…3 min read·Jan 17, 2017----
James MullallyinComms PlanningLikes, Comments, Shares Aren’t a Reliable Proxy for Success, Period.One of the many reasons advertisers find the digital space so intriguing is the basic ability to track and dissect a variety of metrics…5 min read·Sep 28, 2016--1--1
James MullallyinComms PlanningOn Facebook, 97% of Brands Still Rely On Organic ReachThis research paper was featured in Campaign US magazine.3 min read·Sep 12, 2016--1--1
James MullallyinComms PlanningHow to Build a Communications EcosystemA guide to building a path-to-purchase communications ecosystem, which shows how each and every execution comes together to shape the look…3 min read·Apr 18, 2016--1--1