PinnedPublished inComms PlanningIn an Age Of Uncertainty, How Can Brands Support Musicians?It’s a weird time in music.Sep 19, 2023Sep 19, 2023
Published inComms PlanningStrategist’s Take: How Our Music Taste Will Shape 2024U.S. music consumption surged 12.6% in 2023, hitting 1.1 billion units in the most significant one-year gain since 2019. On-demand…Mar 12, 2024Mar 12, 2024
Published inComms PlanningWhat the Music Industry’s “Cut to Grow” Phase Teaches Us About Legacy BrandsA shift is underway at the executive level of longstanding music industry giants.Dec 7, 2023Dec 7, 2023
Published inComms PlanningLove Story: The Inextricable Link Between Music & SportsA reported 57.5 million Americans watched live sports in the past year. Expected to climb a further 57% by 2025 (or 90 million), it’s…Nov 7, 2023Nov 7, 2023
Published inComms PlanningSmall Venues: Challenges, Opportunities, and a Marketer’s CanvasThe spaces that celebrate and propel ‘Country, Bluegrass, Blues, and other Music for uplifting Gormandizers’ into the cultural…Oct 16, 2023Oct 16, 2023
Published inComms PlanningThe Essential Consumer, Category, & Business Questions to Ask of Your BrandCommunications Planners make the best decisions after investigating the landscape of the brand and business they work on. Robust category…Jan 30, 2017Jan 30, 2017
Published inComms PlanningA Brief History of Communications PlanningSince the turn of the 20th century, clients began tasking advertising agencies with developing wide- reaching “marketing plans” for their…Jan 17, 2017Jan 17, 2017
Published inComms PlanningLikes, Comments, Shares Aren’t a Reliable Proxy for Success, Period.One of the many reasons advertisers find the digital space so intriguing is the basic ability to track and dissect a variety of metrics…Sep 28, 2016A response icon1Sep 28, 2016A response icon1
Published inComms PlanningOn Facebook, 97% of Brands Still Rely On Organic ReachThis research paper was featured in Campaign US magazine.Sep 12, 2016A response icon1Sep 12, 2016A response icon1
Published inComms PlanningHow to Build a Communications EcosystemA guide to building a path-to-purchase communications ecosystem, which shows how each and every execution comes together to shape the look…Apr 18, 2016A response icon1Apr 18, 2016A response icon1
