Proof Pinehurst Resort Has Mastered Digital Marketing and How Your Golf Club Can Catch Up.

The year is 2018 and as much as some of may hate to admit the world has gone digital with no signs of slowing down. With that being said, the better your golf club looks online, the better chance it will have at standing the test of time. Pinehurst Resort, located in North Carolina seems to have mastered this and here’s what your golf club can do to join the wave.
Show You Have More to Offer
To many golf has a reputation as leaning to more of the boring end so in order to attract new customers it is definitely important to spice things up in your marketing. One reason Pinehurst and other big names in the golf business are able to thrive is because their clubs have amenities to offer beyond just golf. They’ve got spas, pools, carriage rides and much more and they surely play this their advantage.
Beyond that Pinehurst also has community events such as their “Dog Day on the Cradle” that they held on August 27 of this year which allowed golfers to bring their best friends out on to the green with them for the day without charge. According to the APPA Americans spent about 62.75 billion on pets in 2016 so this type of appeal will undoubtedly get golfers and dog lovers off their behinds and onto the course.
Add Videos
Thanks to Facebook and a few other social media platforms businesses now have the ability to offer customers insight into their businesses. This feature is to be taken advantage of and clubs like Pinehurst surely do so. They not only include videos of their events ,but also reviews from highly respected golf professionals such as Phil Mickelson and who wouldn’t wanna golf on the same course as the pros.
Be Omnipresent
When it comes to marketing one idea that almost goes without saying is the more the merrier. Aside from their online tactics Pinehurst Resort also has television ads as they know more people being aware of their presence means there will likely be more people willing to try their course out. Albatross Digital suggests that best way to ensure mass appeal in the wide target market that exists in the golf business is by having presence in as many places as possible.
Have Online Contests
As someone who uses social media I am a believer in this tactic suggested by Long Drive Agency in their article “6 Ways To Use Social Media For Golf Courses.” There have been many times where social media based retailers have had contests which drove me to follow their media page in hopes that they may have another contest.
Another thing to keep in mind that it’s easy to get engagement when you’re offering something for free ,so if you offer someone the possibility of a free round of golf or free merchandise in exchange for a few screen taps you’ll likely have their attention.
Include Cosigns if Possible
Sometimes what you know isn’t quite as important who you know and popularity has carried many a long way especially in this age of social media. As previously noted Pinehurst Resort included a cosign from Phil Mickelson. In their Youtube video “In their words Pinehurst no. 2” they also include reviews from all time great Arnold Palmer as well as other golfers such as Rory Mcilroy.
Obviously all clubs have not had the pleasure of hosting the best golfers on the planet so this tactic may not necessarily be one of their go to moves. Yet the hope overall is that these other tactics will get the club to the point where they can use their reputation to their advantage.
