For years, I have wanted to attend Social Media Marketing World. It almost happened last year, but I left my job and the ticket transferred to my replacement. So this year, I was determined to make it happen!

I was only able to attend a handful of the sessions I…


Hey, it’s #NationalBossDay. So here are some things I learned that one time I had a REALLY BAD boss:

It’s not okay for your boss to put you down in front of coworkers or clients. Constructive criticism should be done in private.

Your boss should never question your sick days…


Email marketing can take many forms: promotion of products or services, educational opportunities and even communication follow up with past or potential customers. Business of all sizes can find greater success once they implement email marketing, because it is not very expensive or time consuming, once everything is set up…


I attended my first GaggleAMP conference, and my first conference dedicated to employee advocacy, in Boston this month. I’ve done some pilot program development and execution for employee advocates in a previous company, but it had been a few years, and I know that a lot can change quickly in…


I travel a lot. For work. For fun. To visit friends or family across the continent. Sometimes I’m alone, and sometimes I’m not. When traveling, sometimes it’s really easy to spot people who are out of place (like you may be, standing out as a tourist). Other times, you may…


Last week, I was able to attend the Social Media Strategies Summit in Chicago. It’s a great conference where social media professionals are able to learn from some of the most innovative social marketers around. This year’s topics spanned influencers, advertising, content creation, data and more.

Key takeaway #1 —…


Are you tracking how well your social media is performing? Even if you know it’s working, being able to prove that can be tricky if you aren’t tracking certain metrics.

Photo by rawpixel on Unsplash

Choosing the right metrics is important in developing reports that show what happens on your social media channels and how…


Social media has become a way of life, so it’s important that you understand how and when it should be used in a B2B environment. …


Photo by NordWood Themes on Unsplash

Facebook Ads can help business drive traffic and sales while creating brand awareness and loyalty. People will be directly interacting with your brand through Facebook and the ads you run. Depending on your goals, there are different types of Facebook Ads campaigns you can run.

Jennifer Klemmetson

B2B content + social media professional. nature lover. craft beer enthusiast.

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